Executive Coaching Tools, Profiling Leaders, Candidate Profiling

“Your visions will become clear only when you can look into your own heart. Who looks outside, dreams; who looks inside, awakes.” 

― C.G. Jung

At Successful Executive we incorporate validated profiling tools into our products to optimise the results gained by our clients.

The tools we currently use are:

  • LSI (Life Styles Inventory)
  • GSI (Group Styles Inventory)
  • I and V (Integrity and Values)
  • iWAM (Inventory for Work Attitude and Motivation)
  • LAB (Language and Behavioural Profiling)
  • MBTI (Myers- Briggs Type Indicator)
  • Others on request


The Life Styles Inventory (LSI) identifies the underlying thoughts and motivations that guide an individual's behaviour. Often referred to as personal styles, management styles and leadership styles, these represent the essence of an individual's effectiveness.

LSI is based around the Human Synergistics Circumplex which specifically provides insight on the relationship between task and interpersonal orientations and the impact of constructive versus defensive need fulfillment as drivers (causes) of human behaviour.

The circumplex brings together twelve styles of thinking and behaving and clusters these into three general orientations: constructive, passive/defensive and aggressive/defensive behaviours.

At Successful Executive we incorporate the LSI model into our Executive Coaching programs to provide self-description and 360 degree feedback from others which, in relation to an individual’s behaviour, is an effective instrument in developing self-awareness as a leader and of the impact of those behaviours on others.

Integrity and Values

Successful Executive utilise the Integrity and Values profiling in our Candidate Profiling work as well as our Executive Coaching programs. Doing so, provides the individual with a powerful insight to their leadership and management style, how they inter-relate with others and how they self manage within the context of work. The outcome is increased self awareness in regards to themselves and their impact on others.

The Integrity and Values profile can also be used effectively to assess team dynamics. Once a team has been assessed, it is possible to make statements about the nature of the conversations that are being avoided, and the resulting cost to the business. Within a supportive framework, a team culture strategy can be developed to align the team and refocus them on the business strategy.


The Inventory for Work Attitude & Motivation (iWAM) is a questionnaire used by Successful Executive to assist our clients in recruitment, executive coaching and training. It is based on metaprograms; a model of cognitive thinking styles where 48 parameters are measured. The iWAM Management Report identifies a person's motivational and attitude preferences in the job context and predicts how this person will behave in various job types, such as managerial, customer contact or administrative tasks.

The iWAM Attitude Sorter Wheel predicts key motivational preferences and development areas by ranking the 48 iWAM patterns from “high” to “low”. The report displays the 8 highest patterns and the 4 lowest and explains the consequences in terms of personal strengths and development areas. These motivational patterns determine behaviours in the workplace.

Successful Executive's experienced coaches skilfully debrief the client on the results of their iWAM profile, in relation to their job role and their business objectives.

Successful Executive also use the iWAM tool in our Benchmarking Excellence product.

LAB Profile (Language and Behavioural Profiling)

Designed to understand, predict and influence behaviour by identifying motivational triggers from a structured conversational context and framework. Recognise what will stimulate and maintain someone’s motivations and conversely, what will demotivate or ‘turn someone off’. 

Successful Executive Coaches incorporate LAB Profiling with the iWAM debrief to bring further depth and insight to leaders patterns, which determine their motivations and behaviours in the workplace.

While fascinating to understand what makes ‘us tick’, a far greater purpose  is served by eliciting greater awareness, and insights for leaders in regards to their patterns of behaviour and the impact of those behaviours on themselves, and those around them.

With this understanding, leaders can identify key motivators which are driving specific behaviours. They can consciously choose to accentuate or modify those behaviours to improve their effectiveness in their role, and with their teams and beyond. 

Other benefits of utilising iWAM and the LAB Profile:

  • Hire people who are motivated to perform
  • Improve results in negotiation 
  • Increase self knowledge and self esteem
  • Create better results with targeted coaching 
  • Simplify career coaching 
  • Build high performance teams by identifying strengths and key motivators

MBTI: The Myers–Briggs Type Indicator (MBTI) 

The Myers–Briggs Type Indicator (MBTI) is a psychometric questionnaire designed to measure psychological preferences in how people perceive the world and make decisions.

Based on Carl Jung’s theories of human behavioural principles, there are four principal psychological functions by which we experience the world: sensation, intuition, feeling, and thinking. One of these four functions is dominant most of the time.

The essence of the theory is that much seemingly random variation in the behavior is actually quite orderly and consistent, being due to basic differences in the ways individuals prefer to use their perception and judgment.

"Perception involves all the ways of becoming aware of things, people, happenings, or ideas. Judgment involves all the ways of coming to conclusions about what has been perceived. If people differ systematically in what they perceive and in how they reach conclusions, then it is only reasonable for them to differ correspondingly in their interests, reactions, values, motivations, and skills."

The MBTI instrument sorts for preferences and does not measure trait, ability, or character. 

The MBTI provides identification and description of the 16 distinctive personality types that result from the interactions among the preferences.

All personality types are equal. The goal of knowing about personality type is to understand and appreciate differences between people. As all types are equal, there is no best type.

The MBTI tool is useful to identify personality type and how that personality type plays out in the leader and teams.

What they say about us...

 “Coaching with Successful Executive has given me the tools that I need to operate in a more challenging environment and create the outcomes that I desire” 

Simon Winston Smith, Executive Chairman 

Bengalla Agribusiness